Never judge a book by its cover

Its a true saying

But we are all guilty of doing just that

When the choices are overwhelming 

As you try to find something different

What jumps out and grabs your attention

Wine bottle with the funky label

Unusual shape liquor bottle

Those amazing stats on that health food packet

Oh look at the shine on that car for sale

What a great deal on this discounted furniture

Those shoes would look great on you

We should try this new low carb bread

It must be good if the label says organic

A beer called Raging Bitch is a perfect gag gift

Lets try this new minty mouthwash

Those red apples look so appealing

Lets eat here, the menu looks fantastic

The best tasting green tea comes in a green packet

I must buy this cool looking bike

Does advertising influence your buying

Convinced you are never fooled by slick advertising

Oh yes you are

And so are the rest of us

They advertise because it captures your attention

Sows a subliminal seed in your buying genes

That germinates when you shop

Are you wondering why that new wine tastes so great

Because they told you so before you bought it