Never judge a book by its cover
Its a true saying
But we are all guilty of doing just that
When the choices are overwhelming
As you try to find something different
What jumps out and grabs your attention
Wine bottle with the funky label
Unusual shape liquor bottle
Those amazing stats on that health food packet
Oh look at the shine on that car for sale
What a great deal on this discounted furniture
Those shoes would look great on you
We should try this new low carb bread
It must be good if the label says organic
A beer called Raging Bitch is a perfect gag gift
Lets try this new minty mouthwash
Those red apples look so appealing
Lets eat here, the menu looks fantastic
The best tasting green tea comes in a green packet
I must buy this cool looking bike
Does advertising influence your buying
Convinced you are never fooled by slick advertising
Oh yes you are
And so are the rest of us
They advertise because it captures your attention
Sows a subliminal seed in your buying genes
That germinates when you shop
Are you wondering why that new wine tastes so great
Because they told you so before you bought it