In an effort to convert meat eat eaters to consume vegetables 

Somebody came up with a new plant based burger

It has the same consistency texture and flavor as meat

Interestingly they kept the word in the title- Beyond Meat

Beer makes you fat and is intoxicating

We need to find a pure water based beverage

It must have the same taste and effect on you

But without the alcohol carbs or sugar- Beyond Beer

Cars are bad for the environment

Vehicle manufacturing creates a huge carbon footprint 

Burned fuel is a pollutant

Lets rename the bicycle- Beyond Automobiles

Work can be very boring

Some jobs are downright dangerous

Most of us only do it for the money

Retirement has been rebranded- Beyond Work

Love is a wonderful thing

But you can fall out of it

We need to swap it with something more durable

It has to stay with you forever- Beyond Love

Working out is good for you

But it makes you tired and sweaty

And nobody really enjoys getting up at 5am to do it

Somebody must invent an alternative- Beyond Working Out

Social media is bad for you

Creating anxiety and insecurity

We should replace it with talk based communication

You don’t need  an App you just speak it- Beyond FaceBook

Life is a wonderful thing

It is however very fragile

The biggest problem is that its finite

We need to find a replacement that lasts forever- Beyond Life